Levi Strauss & Co. Creative and Brand Marketing Leadership

Defining #LifeatLevi

In my role at Levi Strauss & Co. (LS&Co.), I led the transformation of the company’s employer brand and value proposition. With a blank slate and limited resources, I redefined LS&Co.'s image, crafting an authentic and compelling narrative that truly reflects our culture.

This strategic overhaul significantly strengthened our talent pipeline and representation, earning recognition from Forbes and Newsweek, including accolades as one of America’s Greatest Workplaces and a 2024 Best Company for Diversity, among others.

Join Our Legacy, Build Your Own.

I consistently exceeded industry and channel benchmarks for engagement and conversions, advancing our talent acquisition goals and reinforcing LS&Co.’s reputation as an employer of choice.

By collaborating with employees to share their stories and aligning our brand with LS&Co.’s iconic legacy, I fostered a renewed sense of purpose and belonging. This approach also contributed to a 2% increase in our Inclusion Pulse Survey score, with employees expressing a stronger sense of being seen and valued.

At LS&Co., I leveraged my creative vision to transform our employer branding, setting new industry benchmarks for excellence. My strategic approach redefined the company’s image, crafting a compelling narrative that elevated talent engagement and strengthened our market positioning.